Benteng Heritage – Branding

Benteng Heritage is a museum in Tangerang, Banten, Indonesia. Established in 2011, the museum blows up “Benteng” peranakan history.

This museum is a restoration of a traditional Chinese building. Benteng Heritage Museum is one of the oldest buildings in Tangerang city, which became the pioneer of Tangerang city center formerly called the Benteng city.

The main ideas of the branding is based on a moongate and paper fan. Then formed by the overlapping symbol of the eight moongate consisting of two diferent size.