UNION, established 2011 in Jakarta has launched the café version of it in 2018; UNION Café. It was a BIG hit since UNION Deli establishment. The restaurant chain is managed by The Union Group, which run a lot of highly rated bar in Jakarta. Among of them are Loewy, Cork & Screw, Caffè Milano, Bistecca, and many more.
The design is under approval by the BoD of The Union Group. Collaterals that I designed are coasters, menu, postcard, and marketing videos.
I was involved in this branding project when I worked in SOSJ Indonesia. The project lasted about two months. The amount of time that is very limited is a big challenge for everyone. But in the end, everything is well done.
UNION Café has its own charm to offer, which are the vintage cake and pastry. UNION’s red velvet cake has been everyone’s favorite for a long time, but UNION Café present a new cake that so called “Chocolate Pudding”.